Because the media is not just reporting about the news, they are making the news. IE(The Economy, in which they are forcing people who are financially responsible AND HAVE A GOOD CREDIT SCORE LIKE 760 to do what people are doing right now who are short of income because they got greedy about loans like interest only, ARM, to conserve and avoid buying a home and avoid getting great deals like a Florida home selling for $99,000 at an auction and making people think that a $400,000 home that is only 4 bedrooms and 2.5 baths in california is a good thing).
The media is in the business of selling advertising. It can only attract your attention and thus advertising dollars by providing content.
So how are you going to sell hemorrhoid cream to people with 'news' like yours?